Quick summary

The genre we’ve chosen to work with is hip hop/ Rap. The reason why we decided to choose this genre was because we had a rough understanding of who our target audience may be and what they would want to see throughout the music video.


We decided that it could be easier for us to include things that may usually be seen in these types of videos and have a good understanding of what our target audience would want to see throughout the music video. We decided that to stick with our target audience and give them what they may want to see and is usually seen in the music videos.

We wanted to have our artist as a young attractive male that will have both genders interested with the music video. An age limit between the ages of early 20’s to late mid teens was something we thought needed to be adjusted, as the majority of the audience in the genre is mainly young teenagers. Which was why having a young artist was so it can keep everyone on the same level. We wanted the artist to look appealing and to have clothes that were really expensive clothing to give good impressions of him and to show he’s success, as because with hip Hop Rap a lot of the artist will tend to show how wealthy they are.




We’ve decided that we are going to include many things to connect with the generic convention of the genre, which will include such things like the costume the artist is wearing, Where and what times of our locations, all the different props were going to add throughout the video which may be that the artist himself is wearing and things that maybe in different scenes.

The generic conversions of an Hip Hop/ Rap genre are things that we expect to see for those who are really related to the RnB/ rap genre always expect to see certain images and the generic conversions we thought that we would need to have were things like the expensive clothing the artist would be wearing, as a life style you may expect them to be in the studio, performing in a concert, around their home town or estate,