Quick summary

The genre we’ve chosen to work with is hip hop/ Rap. The reason why we decided to choose this genre was because we had a rough understanding of who our target audience may be and what they would want to see throughout the music video.


We decided that it could be easier for us to include things that may usually be seen in these types of videos and have a good understanding of what our target audience would want to see throughout the music video. We decided that to stick with our target audience and give them what they may want to see and is usually seen in the music videos.

We wanted to have our artist as a young attractive male that will have both genders interested with the music video. An age limit between the ages of early 20’s to late mid teens was something we thought needed to be adjusted, as the majority of the audience in the genre is mainly young teenagers. Which was why having a young artist was so it can keep everyone on the same level. We wanted the artist to look appealing and to have clothes that were really expensive clothing to give good impressions of him and to show he’s success, as because with hip Hop Rap a lot of the artist will tend to show how wealthy they are.




We’ve decided that we are going to include many things to connect with the generic convention of the genre, which will include such things like the costume the artist is wearing, Where and what times of our locations, all the different props were going to add throughout the video which may be that the artist himself is wearing and things that maybe in different scenes.

The generic conversions of an Hip Hop/ Rap genre are things that we expect to see for those who are really related to the RnB/ rap genre always expect to see certain images and the generic conversions we thought that we would need to have were things like the expensive clothing the artist would be wearing, as a life style you may expect them to be in the studio, performing in a concert, around their home town or estate,

Hip Hop similarities (Things that are usually seen in Hip Hop videos).

Hoodies are a typical/ main costume in the hip hop indusrty. Here are some

Nike Hoodie



























YMCMB Hoodie

Bagua Hoodie

Similar artists that wear new era hats

Snoop Dogg with a black and yellow

Jay Z, with a black and white new era hat

Drake with a dark grey new era hat

new Era Hats

New era hats are displayed a variety of hip hop music. This has been a vital piece of accessory in the Hip Hop Music industry

Lyrics - Road Trippin

We were not able to find the lyrics to 'Raod Trippin' by tab liv. Due to this we had to take time and listen to the song, and write the lyrics manually.

Hey yo its TabLiv new shit ablab bullshit washman

Set up to the pope and move

It is what is was and was what it isn’t

tugvision precision I’m buzzing in the visitor

The third kind, close a counter but does it matter

Runner the lieder one that you didn’t consider

Vuitton, wall light Valmont your right in front lighting a blunt gettin’em drunk

So watch your step

The last ones a dozy sitting in the lab writing cream and movies

Owner of the vetch no blue cheese

Still couldn’t lift it humpty, script it on new sleeve

Hey dudes wish him now a slow move

Superhero sandwich you give him more food

Voices on stunt neighbors know front you in the top ten then we in number one

Learn hot to hold your own

Call her were I was supposed to go

Couple of blues and a couple stromes everybody lets start the show

Yaaa, we road trippin no books just pokefiction

Hundred grand to the knew derestriction road trippin

Had enough puts in the kitchen

Tabliv make em stop look and listen

Yoo, pull the fucking car over

I gotta take a piss

How far is this exit?

For take a past we going to distance don’t jersey for maaa

We up her lifting we road tripping we smoking bear drinking

Hold the cups who stops us on our way to Burnletin

Curblerwar meaning zaa-r jay-zore red square with eight dogs on last day

I’m chasing rabbit’s eager then ninety

If Runny Gracchi can’t get sandwich and a sprity

Water prakady that I got in my drome

TabLiv Dr Bunny is up short skirts

The after party went to six in the morning

Now he’s been her for breakfast who get the morning yawning

This trips a blunt

We living like a movie another night her then it’s of to the next city

Learn hot to hold your own

Call her were I was supposed to go

Couple of blues and a couple stromes everybody lets start the show

Yaaa, we road trippin no books just pokefiction

Hundred grand to the knew derestriction road trippin

Had enough puts in the kitchen

Tabliv make em stop look and listen…

Listen… listen… listen… listen… listen… listen… listen… listen…

Useful Graphic and action matches

@1.08mins - 1.18mins -
This is when the video is played back and forth......


@2.42mins - 3.00mins - 
This is the shots when the artist bumps in to wall and then pulls out of the wull in a different location
The graphic/action matches used in this video is the kind of idea we will want to accomplish in our video.
The reason why we want to this is because it an effective way of changing locations. As our video will be about road trippin and moving from 1 location to another.
Instead of simply cutting away to another scene this effect will be surprising to audiences and will give a wow effect to the audience.

Graffiti has a strong relation with hip hop.My research has backed this up. with majority of hip hop vides having shots of Graffiti in them.

99 Problems (JAY Z) - http://www.youtube.com/watch?v=WwoM5fLITfk

Within the first 10 seconds, there are 2 -3 shots of graffiti in this video. This backs up my point about Graffiti having a strong relation to Hip Hop.

Today graffiti is still and will remain part of Hip hop.

What Is Hip Hop

Hip Hop originated from African American and Latino communities during the 1970's in New York City. It was well noticed in the Bronx. It is told that DJ Afrika Bambaataa explained the four pillars of Hip Hop.
These were:
Breaking(dance) 
Graffitit writing,
MCing and
DJing
Another element in Hip Hop is also beat boxing. This began to spread around in communities fast and succesfully.

Link to the track

http://www.jamendo.com/en/album/69160

The track we have chosen is called 'Road Trippin' the track is linked above. We have come to an final decision to chose this track in our A2 Media music video.

We have chosen this track because it relates to the target audience we can connect with. The tracks genre is based around hip hop. The lyrics of the track relate to late teenage and early 20's life on the streets.

Similar artist that produce hip hop are people like:

Drake,
Snoop Dog
Tupac,
Eminem,
Jay z
Kanye West
T.I
The Game
Some of these artist are on the face of a 'Hip Hop kings' websitesite. This is linked below
http://www.hip-hopkings.com/